Proof of Usefulness Report

Vidico

Analysis completed on 2/1/2026

+70
Proof of Usefulness Score
You're In Business

Vidico is a highly successful, established video production agency with estimated annual revenue of ~$17M and a team of 75+, working with top-tier clients (AWS, Spotify, Uber). However, the project is a service business rather than a technology product, resulting in a low 'Technical Innovation' score. Furthermore, the submission quality was poor (claiming 'everyone' as the audience and 'most people have used my product' as traction), which significantly penalized the Quality Factors for Reach and Response. The score reflects a mismatch between the project type (Service Agency) and the evaluation criteria (Tech Projects), compounded by low-effort submission data.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+6.0
Technical Innovation+3.0
Evidence Of Traction+22.5
Market Timing Relevance+7.0
Functional Completeness+0.5
Subtotal+61.5
Usefulness Multiplierx1.14
Final Score+70

Project Details

Project URL
Description
Vidico creates memorable video content for products, brands and platforms around the world. Our work has met the likes of Amazon Web Services, Xiaomi, Sisense, Digital Ocean, Citibank, NAB, AllTrails and Koala.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline