Proof of Usefulness Report

Viddyad

Analysis completed on 2/18/2026

+38
Proof of Usefulness Score
You're In Business

Viddyad is a legitimate but stagnant legacy project (launched 2013) that has failed to scale significantly over 13 years. The submission contains highly hyperbolic and demonstrably false claims (e.g., 'most people have used my product', 'everyone' as audience), which severely undermines credibility. While the white-label video technology has utility, the reported 'marketcap' of $2.5M and likely small team size (contradicting the claimed 30) indicate it is a small lifestyle business rather than a high-growth venture. It is often confused with the much larger competitor 'Vidyard'.

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Score Breakdown

Real World Utility+16.25
Audience Reach Impact+2.00
Technical Innovation+6.00
Evidence Of Traction+1.88
Market Timing Relevance+3.00
Functional Completeness+1.00
Subtotal+30.13
Usefulness Multiplierx1.25
Final Score+38

Project Details

Project URL
viddyad.com
Description
No matter where you look or where you go, video is always there. With Viddyad’s technology platform, brands and businesses can dynamically create, customize, and control their video content in real-time to capitalize on the ever-growing global video advertising industry. Viddyad's patent pending technology enables brands like L'Oreal to optimize the long tail of video content for the entire customer journey. Based in San Francisco and Dublin, Viddyad is comprised of passionate technology, marketing, and digital video production professionals with years of experience in TV, technology, and digital media. Business users can create, publish, share, and promote their own video content instantly. Users can upload their own content or choose from a library containing millions of stunning, rights cleared videos & images. Video ads can be published instantly to YouTube, Google+, Facebook, Twitter, and LinkedIn or used on websites, blogs, and newsletters, as well as on cable TV or DooH (digital signage) Screens. Viddyad's technology is available for enterprise, brand partners, agencies, and digital marketing resellers as a White Label SaaS platform. Viddyad is committed to making high-quality, innovative digital advertising accessible, easy, and affordable for all. We’re the platform. You’re the producer. www.viddyad.com

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline