Proof of Usefulness Report

Vestico

Analysis completed on 2/1/2026

+187
Proof of Usefulness Score
Gaining Momentum

Vestico is a verifiable UK-based fashion-tech startup (Seed stage, £250k funding) solving a high-value problem (e-commerce returns) with AI and UGC. Verified clients include Desigual and Spanx. However, the PoU score is significantly impacted by the low quality of the submission, which contained false claims ('most people have used my product', 'audience: everyone') and lacked verifiable data, resulting in heavy penalties to the Traction, Reach, and Response Quality metrics despite the project's legitimate underlying utility.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+8.0
Technical Innovation+39.0
Evidence Of Traction+28.0
Market Timing Relevance+36.0
Functional Completeness+1.0
Subtotal+197
Usefulness Multiplierx0.95
Final Score+187

Project Details

Project URL
Description
Vestico combines AI \u0026 user-generated content to show shoppers how clothes fit before they buy \u0026 collect actionable data throughout their shopping journey. \n\nMost of us don't look like the models we see online, so it's difficult to make the right decisions about size and fit. Returns in fashion e-commerce can go as high as 60% and cost retailers over $500B every year in the US alone. Far more importantly, e-commerce returns are having a devastating impact on our planet due to emissions, repackaging, restocking, and waste, with over six billion pounds of returned clothes ending up in landfill in 2019.\n\nVestico solves the returns problem for retailers by showing shoppers how products look on people just like them. We give shoppers the confidence to buy and the information to buy intelligently, reducing returns and boosting conversion. By combining the authenticity of user-generated content with sizing AI, Vestico supports diverse representation at scale while solving the online fashion shopper's biggest pain point.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline