Vertically Urban is a verifiable UK-based manufacturer of horticultural LED lighting with legitimate B2B traction, including partnerships (e.g., LettUs Grow) and estimated annual revenue around $2.8M. However, the submission quality is abysmal, containing false claims ('most people have used my product', 'audience: everyone') and confusing data ('marketcap' in revenue field). While the underlying business has high real-world utility and verified traction, the score is heavily penalized by the lack of credible evidence provided in the submission itself.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline