Proof of Usefulness Report

Vertically Urban

Analysis completed on 2/17/2026

+354
Proof of Usefulness Score
Certified Problem Solver

Vertically Urban is a verifiable UK-based manufacturer of horticultural LED lighting with legitimate B2B traction, including partnerships (e.g., LettUs Grow) and estimated annual revenue around $2.8M. However, the submission quality is abysmal, containing false claims ('most people have used my product', 'audience: everyone') and confusing data ('marketcap' in revenue field). While the underlying business has high real-world utility and verified traction, the score is heavily penalized by the lack of credible evidence provided in the submission itself.

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Score Breakdown

Real World Utility+60.00
Audience Reach Impact+12.50
Technical Innovation+44.00
Evidence Of Traction+30.00
Market Timing Relevance+75.00
Functional Completeness+5.00
Subtotal+393.5
Usefulness Multiplierx0.90
Final Score+354

Project Details

Description
Vertically Urban - a UK based horticultural lighting specialist of LED lighting solutions. We design and manufacture our products in the United Kingdom with the highest photon yielding LEDs available. Offering solutions for : * Top Lighting * Inter Lighting * Vertical Farming We work with a carefully selected portfolio of quality electronic component suppliers and as a result deliver some of the highest yields in PPF on the market. Our R&D team are experts at designing luminaries and electronics. Our mission is to deliver efficient lighting solutions that are easy to install and setup. We work hand in hand with our grower partners to deliver metrics that stand up to the requirement for either flexible tuneable solutions or to a recipe. We deliver bespoke solutions to meet specific crop needs. Boasting a range of LED products to suit a variety of needs from leafy greens, micro greens, tomatoes, lettuce, cucumber and others grows, we also offer solutions for medicinal cannabis growers as our spectrum driven solutions provide a perfect footprint into indoor growing requirements. To find out more visit our website, and speak with the team at Vertically Urban. Here to help you grow your crops to perfection!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline