Proof of Usefulness Report

Ventes Avenues

Analysis completed on 2/17/2026

+537
Proof of Usefulness Score
Industry Mainstay

Ventes Avenues is a verifiable, established mobile adtech agency in India with significant revenue ($10M-$28M estimated verified) and a team of 100+ (verified vs 350 claimed). The project demonstrates high real-world utility and strong financial traction typical of a mature service business. However, the PoU score is constrained by the 'Service/Agency' business model (lower technical innovation compared to pure SaaS) and the extremely low quality of the submission inputs (e.g., 'most people have used my product' as evidence, confused revenue metrics). Despite the poor submission effort, the underlying business fundamentals are strong enough to warrant a high score.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+17.00
Technical Innovation+4.20
Evidence Of Traction+21.25
Market Timing Relevance+7.00
Functional Completeness+0.50
Subtotal+68.7
Usefulness Multiplierx0.78
Final Score+537

Project Details

Project URL
Description
Ventes Avenues is a Mobile Media Company specializing in Mobile Performance & Mobile Audiences. Ventes is a preferred display and performance marketing partner to several leading international publishers in the Indian market on an exclusive basis and works with over 200 advertisers and digital agencies across campaigns to help them reach and engage with their audiences and meet their performance and brand solutions objectives Ventes Avenues with its innovative ad units especially created for smartphones coupled with its unconventional approach is creating disruptions in the mobile advertising space in India. Our USP s include multi-level targeting & a direct control over our inventory. At Ventes we are strong believers in technology and marketing precision, and to achieve our goals we leverage our strong relationships, our network, our varied experience and our deep understanding of brand requirements.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline