Proof of Usefulness Report

Vendlab

Analysis completed on 1/25/2026

+52
Proof of Usefulness Score
You're In Business

Vendlab is a verified, legitimate e-commerce agency specializing in Amazon growth, founded by experienced entrepreneur Trevor Ginn. However, the project submission suffers from significant quality issues, including an incorrect name ('StarRider'), hyperbolic claims regarding audience reach ('everyone') and traction ('most people have used my product'), and ambiguous financial metrics ('all time marketcap'). While the business has verifiable real-world utility and a solid niche reputation, the lack of technical innovation (service-based) and the poor quality of the submission data severely limit its PoU score compared to scalable technology products.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+4.8
Technical Innovation+1.5
Evidence Of Traction+12.0
Market Timing Relevance+5.0
Functional Completeness+0.5
Subtotal+43.8
Usefulness Multiplierx1.18
Final Score+52

Project Details

Project URL
vendlab.com
Description
VendLab is an Amazon Growth agency based in St Albans, UK. The company was founded by Trevor Ginn, an eCommerce entrepreneur with 15 years of experience running his own seven-figure eCommerce business. We are now a team of 5, including specialists in ads, inventory optimisation and account management. With a market share of 35%, Amazon is the biggest sales opportunity available to brands. However, managing an Amazon business is time-consuming and frustrating, which is why many brands struggle to thrive. VendLab manages all aspects of launching and growing your Amazon business, including optimising inventory, monitoring account health, product promotion and international expansion. We love chatting about ecommerce, so if any of this sounds interesting, please send us a DM.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline