Proof of Usefulness Report

Velocity Web Design & Marketing

Analysis completed on 2/17/2026

+15
Proof of Usefulness Score
You're In Business

The project represents a legitimate UK-based web design agency ('Velocity Web Design') with verifiable local clients. However, the submission is significantly degraded by inaccurate and exaggerated claims (e.g., 'most people have used my product', audience 'everyone') and poor data quality. The revenue figure ('marketcap 2500000') is ambiguous, likely referring to lifetime value rather than annual run rate, which contradicts the implied scale of a 30-person team. The project falls into the 'Minimal Traction' tier due to its service-based, non-scalable nature and lack of verifiable growth metrics in the submission.

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Score Breakdown

Real World Utility0.25)
Audience Reach Impact0.20)
Technical Innovation0.15)
Evidence Of Traction0.25)
Market Timing Relevance0.10)
Functional Completeness0.05)
Subtotal+13.5
Usefulness Multiplierx1.10
Final Score+15

Project Details

Description
We create business growth through innovative web design, ecommerce and smart digital marketing. Every website we build is designed to be easy to update and will work well on every type of device. We have over 20 years industry experience, and are able to add technical expertise and creative flair to your online project.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline