Proof of Usefulness Report

vdx.tv

Analysis completed on 2/1/2026

+608
Proof of Usefulness Score
Category Standard

VDX.tv (formerly Exponential Interactive) is a highly established global advertising technology company founded in 2001 with a significant workforce (350+ employees). While the project demonstrates immense real-world utility and verified large-scale traction in the B2B video advertising market, the submission itself is of extremely poor quality—containing vague claims ('everyone', 'most people'), unprofessional data ('FrostKeeper'), and a lack of specific technical details. The high score reflects the verifiable legacy and scale of the corporate entity, heavily penalized by the low-effort submission and lack of transparent metrics provided by the user.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+128.0
Technical Innovation+37.5
Evidence Of Traction+184.0
Market Timing Relevance+75.0
Functional Completeness+2.5
Subtotal+639.5
Usefulness Multiplierx0.95
Final Score+608

Project Details

Project URL
Description
Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline