Proof of Usefulness Report

UTOPi Digital Optimisation

Analysis completed on 2/18/2026

+31
Proof of Usefulness Score
You're In Business

UTOPi Digital Optimisation is a verifiable, established UK-based SEO agency (rebranded from a family business operating since 1995). They offer legitimate services including a timely 'Generative Engine Optimisation' (GEO) strategy. However, the project submission itself is of extremely low quality, containing demonstrably false claims (e.g., audience reach of 'everyone', 'most people have used my product') and confusing metrics (referencing 'marketcap' for a service agency). While the business has real-world utility as a service provider, the submission fails to demonstrate the scalability, technical innovation, or traction required for a high PoU score.

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Score Breakdown

Real World Utility+56.0
Audience Reach Impact+5.0
Technical Innovation+30.0
Evidence Of Traction+10.0
Market Timing Relevance+60.0
Functional Completeness+5.0
Subtotal+28.25
Usefulness Multiplierx1.1
Final Score+31

Project Details

Project URL
utopi-digital-optimisation.co.uk
Description
UTOPi is a female-run SEO agency, where we have developed our own unique approach to organic optimisation. We’re reinventing the traditional agency model with flexible, accessible website growth plans designed for businesses of all sizes. Our approach is built around the framework of the UTOPi Organic Optimisation Model, which integrates full-funnel optimisation, combining SEO, AI-search strategies and CRO to deliver meaningful website growth, driving qualified traffic, attracting high-intent users, and helping turn clicks into conversions.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline