Uropanet Ltd (SportReTiNA) is a legitimate UK-based deep-tech startup developing AI-powered sports video analysis hardware and software. The project demonstrates high technical innovation (custom hardware, computer vision, PhD founder) and clear real-world utility for sports coaching. However, the submission is critically flawed: it contains demonstrably false traction claims ('most people have used my product'), vague targeting ('everyone'), and confusing financial metrics ('marketcap' instead of revenue). Actual verified traction is minimal (~£4k annual revenue, <300 beta users), placing it firmly in the early-stage category. The score is penalized significantly for the dishonest traction claims and poor response quality, despite the promising underlying technology.
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