Proof of Usefulness Report

Urban

Analysis completed on 2/1/2026

+248
Proof of Usefulness Score
Gaining Momentum

The project 'Urban' (urban.co) is a legitimate, established on-demand wellness platform in the UK and France with significant real-world utility and verifiable historical traction (650k+ treatments). However, the submission contains severe data integrity issues: it conflates the UK entity with the Indian unicorn 'Urban Company' (claiming a $3B market cap and 40,000+ team size, which are false for urban.co). The 'Audience Reach' and 'Evidence of Traction' scores are heavily penalized due to these misleading inputs and the user's vague claims ('everyone', 'most people'). Despite the high utility of the actual service, the Proof of Usefulness is constrained by the low quality and inaccuracy of the submitted metadata.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+25.0
Technical Innovation+32.0
Evidence Of Traction+42.0
Market Timing Relevance+75.0
Functional Completeness+5.0
Subtotal+264
Usefulness Multiplierx0.94
Final Score+248

Project Details

Project URL
Description
At Urban, we’re on a mission to bring a human touch to city life. We build thoughtful technology to make it easy to book massage, beauty, and physio treatments to your door in as little as 60 minutes.\n\nSince 2014, we’ve delivered over 650,000 treatments to people living in four cities – London, Paris, Birmingham and Manchester. We’re partnered with over 3,800 practitioners who are taking home a much bigger cut of the booking fee for their efforts.\n\nAs working from home becomes the norm, the at-home services economy is accelerating fast and Urban is well positioned to capture that growth.\n\nWe’re looking for exceptional talent to join our already brilliant team.\n\n--\n\nWe’re an equal opportunity employer\n\nNot sure if you meet 100% of the job requirements? Don’t let imposter syndrome hold you back. We welcome applications from candidates from different backgrounds and experiences. If you’re excited to be part of our growing team, we’d love to hear from you.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline