Proof of Usefulness Report

Uptok Inc.

Analysis completed on 2/1/2026

+39
Proof of Usefulness Score
You're In Business

Uptok is a legitimate B2B live commerce solution for Shopify merchants, addressing a real market need (rehumanizing e-commerce). However, the project submission is of extremely low quality, containing demonstrably false hyperbolic claims (e.g., 'most people have used my product', audience 'everyone') and lacking specific technical or metric data. While the underlying business exists and has raised pre-seed funding, the 'Proof of Usefulness' score is heavily penalized by the lack of credible evidence provided in the application and the inaccuracies in the self-reported data.

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Score Breakdown

Real World Utility+14.0
Audience Reach Impact+4.0
Technical Innovation+3.75
Evidence Of Traction+5.0
Market Timing Relevance+8.0
Functional Completeness+0.25
Subtotal+35
Usefulness Multiplierx1.11
Final Score+39

Project Details

Project URL
Description
Uptok is an intelligent live 1:1 video commerce start-up. They're "rehumanizing commerce"

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline