Proof of Usefulness Report

Upshot Brand Media LLP

Analysis completed on 2/3/2026

+25
Proof of Usefulness Score
You're In Business

The project represents a verified local marketing agency (Upshot Brand Media LLP) based in Indore, India, rather than a scalable technology product. While the business entity exists and shows evidence of local operations (e.g., events, ~40k digital impressions), the submission quality is critically low. It contains demonstrably false claims (e.g., 'most people have used my product'), invalid data formats, and lacks any technical innovation. The score reflects a standard service business with minimal digital footprint and a highly exaggerated submission.

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Score Breakdown

Real World Utility+40.0
Audience Reach Impact+7.5
Technical Innovation+2.5
Evidence Of Traction+15.0
Market Timing Relevance+50.0
Functional Completeness+5.0
Subtotal+20.625
Usefulness Multiplierx1.18
Final Score+24

Project Details

Description
Building communication strategies for companies and people to turn them into BRANDS! Trusted by leading brands of the nation to reinforce and strengthen their brand image in tier 2/3 cities of the Nation.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline