Proof of Usefulness Report

UPS Capital

Analysis completed on 2/18/2026

+625
Proof of Usefulness Score
Category Standard

UPS Capital is a massive, established subsidiary of UPS with significant real-world utility in supply chain finance and insurance. While the scale (7,500 employees, verified global reach) places it in the highest tier of project evaluation, the submission itself was low-quality, with vague descriptions ('everyone', 'most people') and lack of technical detail. The score reflects the undeniable market position and utility of the entity, heavily penalized by the poor response quality and lack of specific technical evidence in the entry.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+152.0
Technical Innovation+37.5
Evidence Of Traction+180.0
Market Timing Relevance+85.0
Functional Completeness+5.0
Subtotal+684.5
Usefulness Multiplierx0.91
Final Score+625

Project Details

Project URL
upscapital.com
Description
UPS Capital delivers the shipping experience businesses and their customers crave simply and affordably. This experience is fueled by 100+ years of supply chain knowledge, which helps us simplify the shipping experience and make insurance more accessible with fast claims payments, extensive coverage options and seamless self-service tools. Shipping is about more than moving merchandise. It is a critical touchpoint in the customer experience and often a business’s last impression. UPS Capital delivers the brighter side of shipping by anticipating and removing pain from the process for small and medium sized businesses, while giving them peace of mind that their customers will have better post-purchase experiences. *Insurance services are offered through licensed insurance producers affiliated with UPS Capital Insurance Agency, Inc. and other affiliated agencies.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline