Proof of Usefulness Report

Uppercase Brands

Analysis completed on 2/18/2026

+22
Proof of Usefulness Score
You're In Business

The submission describes a boutique digital agency but contains highly inaccurate and exaggerated data. While 'Uppercase Brands' exists and has a history of managing ad spend for D2C clients, the claim that 'most people have used my product' and the audience is 'everyone' is objectively false for a B2B service. Additionally, the reported team size of 125 contradicts the stated 'all time marketcap' (likely cumulative revenue) of $2.5M, which would suggest an unsustainable financial model. External reviews indicating the company 'sank even faster' than it grew suggest the project may be inactive or significantly downsized, further lowering the score.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+50
Quality Factor Utility+0.7
Audience Reach Impact+10
Quality Factor Reach+0.5
Technical Innovation+20
Quality Factor Innovation+0.5
Evidence Of Traction+25
Quality Factor Traction+0.5
Market Timing Relevance+40
Quality Factor Timing+1
Functional Completeness+10
Quality Factor Response+0.5
Subtotal+18.625
Usefulness Multiplierx1.18
Final Score+22

Project Details

Description
Uppercase Brands is a boutique Facebook & Instagram advertising agency and software development company in New York founded by a team of ex-Facebookers and ex-Googlers. We specialize in helping growth-stage companies scale to the next level through tried-and-true social advertising strategies and e-commerce software.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline