Up Learn

Up Learn is a well-established UK EdTech scale-up with significant verified traction (£4M+ funding, ~40k annual users, high Trustpilot ratings), positioning it well above the calibration anchor despite a low-quality submission. The submission contained lazy placeholder text (e.g., 'most people have used my product', 'audience: everyone'), which significantly penalized the Quality Factors. However, the underlying business metrics—revenue, team size (~50-100), and proven utility (guaranteed grades)—drive a high base score. The discrepancy between the project's actual success and the submission's carelessness suggests a lack of effort in the application rather than a lack of product viability.