Proof of Usefulness Report

Unbranded Manchester

Analysis completed on 1/24/2026

+88
Proof of Usefulness Score
You're In Business

Unbranded Manchester is a verifiable, established digital agency in the UK with over 10 years of history and a team of ~30 employees, demonstrating real-world utility and business stability. However, the project submission contains significant red flags: the 'name' field ('FrostKeeper') is unrelated, the revenue claim ('marketcap: 50000') is nonsensical for a service business, and the traction claim ('most people have used my product') is factually false. While the underlying business is legitimate and successful in its niche, the submission itself fails to accurately provide proof, resulting in a score that reflects a standard service business with poor submission data.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+6.0
Technical Innovation+6.0
Evidence Of Traction+10.0
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+48.5
Usefulness Multiplierx1.15
Final Score+56

Project Details

Description
Unbranded specialise in strategic business development, using R&D to provide solutions that rapidly scale businesses online. Our solutions are based on thorough research that stems from our unique discovery process and delivered by our highly experienced team of in-house developers. What sets us apart is the business focus we apply to the entire process, we don't believe a lighter shade of blue on a pixel will win you more business, but a web solution that integrates a thorough understanding of how your clients find their way to you by applying common sense solutions that enable them to engage with you. After years of internal research and development, we have developed online products that are truly unique and are able to not only drive client revenues online and increase traffic, but also save them money in the medium and long term. Our clients range from start ups, large regional, national and international business to professional and financial services firms across the North. OUR PROCESS: 24 steps of strategic thinking to guide us through every element of the business from customer journey and user experience to gap analysis and avenues for future growth. OUR TEAM: A diverse team of strategists, senior designers and computer scientists, use their experience and expertise to convert the opportunities we identify into revenue generating channels. OUR EXPERIENCE: Over 10 years we’ve refined our process project by project, studying user engagement and retention in order to build and successfully market businesses online.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline