Proof of Usefulness Report

Umapped

Analysis completed on 2/1/2026

+28
Proof of Usefulness Score
You're In Business

The project 'Umapped' was a real B2B travel itinerary platform founded in 2012 and successfully acquired by Flight Centre Travel Group (FCTG) in 2018. However, official sources indicate the service was scheduled to shut down completely on October 8, 2025. As of the current date (February 2026), the platform is defunct and offers no current utility. The submission itself is of extremely low quality, containing false claims ('most people have used my product', 'audience reach: everyone') and lacking any verifiable data despite the project's historical success. The score reflects the lack of current availability and the poor quality of the submission.

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Score Breakdown

Real World Utility+10
Quality Factor Utility+0.5
Audience Reach Impact+20
Quality Factor Reach+0.5
Technical Innovation+60
Quality Factor Innovation+0.5
Evidence Of Traction+90
Quality Factor Traction+0.5
Market Timing Relevance+10
Quality Factor Timing+0.5
Functional Completeness+0
Quality Factor Response+0.5
Subtotal+19.5
Usefulness Multiplierx1.15
Final Score+22

Project Details

Project URL
umapped.com
Description
Umapped is a collaborative B2B2C trip management platform that helps travel companies and professionals engage with their customers throughout the entire travel lifecycle. \n\nThe company's core products include:\n- Trip Publisher, an online itinerary and proposal builder for travel agents and professionals\n- TripLinQ, a content and itinerary data interface accessed via API service\n\nKey platform benefits \n- Building loyalty \u0026 engagement with travellers before, during and after their trips\n- Keeping travellers informed with real-time notifications and updates (itinerary changes, flight notifications, etc.)\n- Communicating with travellers via their preferred channels (in-app chat, SMS and email)\n- Growing revenue by providing travellers with relevant, personalized offers – at the right time, in the right place\n- Delivering a social experience for travellers to connect with friends \u0026 travel companions around their trips

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline