Proof of Usefulness Report

UM Worldwide

Analysis completed on 2/17/2026

+608
Proof of Usefulness Score
Category Standard

UM Worldwide is a massive, established global media agency with verifiable reach across 100+ countries and major blue-chip clients (Amex, Dyson, etc.). However, the submission itself is of low quality, featuring trolling inputs (e.g., 'CrimsonFang', 'all time marketcap: 1000000001', 'most people have used my product'). While the entity's real-world utility and traction are indisputably high, the score is penalized by the lack of serious technical detail and the lazy, inaccurate data provided in the submission form.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+95.0
Technical Innovation+37.5
Evidence Of Traction+225.0
Market Timing Relevance+35.0
Functional Completeness+2.5
Subtotal+620
Usefulness Multiplierx0.98
Final Score+608

Project Details

Project URL
umww.com
Description
Our people-first approach creates limitless possibilities, making everything we do intelligently driven, diversely courageous, business- and brand-obsessed, and dedicated to empowering brands to their full potential. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including American Express, General Mills, Emirates, Kenvue, Levi Strauss & Co, Dyson, Enterprise Holdings, GrubHub, Upfield, Accenture. For more information, please visit https://www.umww.com/.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline