Proof of Usefulness Report

Ubidex

Analysis completed on 2/18/2026

+204
Proof of Usefulness Score
Gaining Momentum

Ubidex is a legitimate, established AdTech entity (founded 2019, ~30 employees, based in Ukraine) specializing in the iGaming niche. However, the submission itself contains significant inaccuracies (claiming 'everyone' as the audience and 'most people' have used it), which severely impacts the score. While the technology solves a genuine problem (cookieless retargeting) and market timing is favorable, the low quality of the input data and exaggerated reach claims necessitate a penalty. The score reflects a functional, revenue-generating B2B SME with poor submission fidelity.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+19.2
Technical Innovation+36.0
Evidence Of Traction+49.0
Market Timing Relevance+34.0
Functional Completeness+1.0
Subtotal+214.2
Usefulness Multiplierx0.95
Final Score+204

Project Details

Project URL
ubidex.io
Description
UBIDEX is a unique toolkit for cookieless retargeting, custom audience collection, and programmatic media buying, specifically designed to meet the needs of the iGaming industry. Its pioneering technology combines high performance with robust features, enabling the seamless execution of successful user retargeting and retention campaigns. It provides clients with an enhanced ability to collect cookie-less audiences, track first-party user events, efficiently execute retargeting campaigns using niche traffic suppliers, and accurately measure post-view and post-click attribution. UBIDEX has been developed to help its clients worldwide grow their business results.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline