Turn It Blue Digital is a verified political technology firm that won 'Best New Firm' at the 2020 Reed Awards. Their core product, Turn It Blue Ads, is a legitimate self-serve DSP solving a high-utility problem for down-ballot candidates who cannot afford large agency minimums. However, the PoU submission itself is of extremely poor quality, containing hyperbolic falsehoods (claiming 'everyone' as the audience and 'most people' have used it) and irrelevant tags ('space-technology'). While the underlying business is sustainable and valuable within its niche (scoring well on Utility and Timing), the score is capped by the lack of verifiable traction data provided by the user and the misleading nature of the submission.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
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Showcase Revenue Model
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Expand Evidence Base
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Technical Roadmap
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