Proof of Usefulness Report

Turn It Blue Digital

Analysis completed on 2/1/2026

+228
Proof of Usefulness Score
Gaining Momentum

Turn It Blue Digital is a verified political technology firm that won 'Best New Firm' at the 2020 Reed Awards. Their core product, Turn It Blue Ads, is a legitimate self-serve DSP solving a high-utility problem for down-ballot candidates who cannot afford large agency minimums. However, the PoU submission itself is of extremely poor quality, containing hyperbolic falsehoods (claiming 'everyone' as the audience and 'most people' have used it) and irrelevant tags ('space-technology'). While the underlying business is sustainable and valuable within its niche (scoring well on Utility and Timing), the score is capped by the lack of verifiable traction data provided by the user and the misleading nature of the submission.

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Score Breakdown

Real World Utility+93.5
Audience Reach Impact+25.6
Technical Innovation+36.0
Evidence Of Traction+48.0
Market Timing Relevance+32.0
Functional Completeness+2.0
Subtotal+237.1
Usefulness Multiplierx0.96
Final Score+228

Project Details

Description
Named the Democratic Party's 'Best New Firm' by Campaigns \u0026 Elections Magazine in 2020, Turn It Blue Digital is a suite of straightforward digital toolkits specially designed for Democratic / Progressive candidates and those that support them!\n\nThrough our direct-to-candidate product lines -- and our related agency partner offerings -- we put campaigns on track to win, take the burden off their shoulders, and do it all professionally, on-time, and affordably.\n\nOur scratch-built digital advertising DSP (Turn It Blue Ads) is a first of its kind, self-serve advertising product that opens up previously unavailable inventory, at a fraction of the managed service cost that campaigns are typically forced into. All with a beautifully simplistic UX/UI interface that makes getting ads up and running easier than making that night's volunteer pizza order.\n\nFrom Launch Day to Election Day, Turn It Blue Digital exists to kickstart and maintain an effective, professional digital program — one that wins!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline