Proof of Usefulness Report

Tundra.com

Analysis completed on 2/1/2026

+14
Proof of Usefulness Score
You're In Business

Tundra.com was a venture-backed B2B wholesale marketplace that raised over $40M but permanently shut down in July 2023 following a failed antitrust lawsuit against competitor Faire. The platform is no longer active. The submission contains significant inaccuracies, claiming 'everyone' as the audience and that 'most people have used' the product, which is factually false for a defunct niche B2B tool. While the project had historical significance (approx. 25,000 buyers at peak), it currently possesses zero real-world utility.

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Score Breakdown

Real World Utility+10
Audience Reach Impact+2.5
Technical Innovation+40
Evidence Of Traction+10
Market Timing Relevance+10
Functional Completeness+5
Subtotal+12.75
Usefulness Multiplierx1.09
Final Score+14

Project Details

Project URL
tundra.com
Description
We’re putting a billion dollars back in the pockets of local businesses.\n\nTundra is reimagining wholesale with a frictionless marketplace that allows independent businesses to freely transact, scale and thrive. We sell and deliver product directly from US and Canadian brands to savvy businesses around the world, and around the corner. By eliminating transaction fees and markups, we empower our community of buyers and suppliers to keep reinvesting in their growth.\n\nEvery dollar spent at Tundra is a dollar that directly supports local businesses. Come be a part of our community.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline