Proof of Usefulness Report

Trustpilot

Analysis completed on 2/1/2026

+664
Proof of Usefulness Score
Category Standard

Trustpilot is a market-leading global review platform with verifiable unicorn-status traction (>$1B market cap) and massive audience reach. The submission scores exceptionally high on Utility, Reach, and Traction due to its established dominance. However, the submission quality was poor (erroneously citing 'space-technology' and providing vague descriptions), which severely penalized the Technical Innovation and Response Quality metrics. Despite the lazy submission, the project's objective real-world scale warrants a high PoU score.

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Score Breakdown

Real World Utility+135.0
Audience Reach Impact+180.0
Technical Innovation+18.0
Evidence Of Traction+225.0
Market Timing Relevance+54.0
Functional Completeness+3.0
Subtotal+615
Usefulness Multiplierx1.08
Final Score+664

Project Details

Project URL
Description
Trustpilot, accessible via trustpilot.com, is a leading online review platform that connects businesses with consumers. Founded in 2007, Trustpilot provides a space where customers can share their experiences and opinions about various products and services. The platform aims to foster transparency and trust between businesses and consumers by allowing users to read and write reviews. Trustpilot hosts millions of reviews and is used by companies worldwide to gather feedback, improve customer satisfaction, and enhance their online reputation. The company is headquartered in Copenhagen, Denmark, and operates globally, serving as a vital tool for both consumers seeking reliable information and businesses looking to build credibility.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline