Proof of Usefulness Report

Trust \u0026 Will

Analysis completed on 2/1/2026

+553
Proof of Usefulness Score
Industry Mainstay

Trust & Will is a highly established, market-leading estate planning platform with verifiable success well beyond the calibration baseline. External verification confirms over 1 million users, $82M+ in funding, and major partnerships (Fifth Third Bank, AARP, SoFi). While the submission itself contained quality errors (incorrect name 'FrostForge', low-effort traction field), the actual underlying project demonstrates exceptional real-world utility, massive reach, and proven market traction. The score reflects the project's high maturity (Series C scale), heavily weighted by verifiable external data despite the poor submission quality.

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Score Breakdown

Real World Utility+142.5
Audience Reach Impact+117
Technical Innovation+80
Evidence Of Traction+142.5
Market Timing Relevance+90
Functional Completeness+10
Subtotal+582
Usefulness Multiplierx0.95
Final Score+553

Project Details

Project URL
trustandwill.com
Description
Trust \u0026 Will is disrupting the trust and estate planning industry with an easy, fast, and secure way to set up your Estate Plan online.\n\nWe’ve modernized estate planning with a design-first approach, layered on top of incredible customer support — making estate planning simple, affordable, and accessible for every American.\n\nSince launching in October of 2017, we’ve raised $23M+ in capital, graduated the Techstars accelerator, completed the first electronic Will in history, and have built strong relationships with MassMutual, Charles Schwab, Fidelity, Fifth Third Bank, AARP, Acorns, and more.\n\nWe’ve helped hundreds of thousands of Americans kickstart their estate plans with a better way to plan for the future.\n\nWebsite: https://trustandwill.com\nJobs: https://trustandwill.com/careers

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline