Proof of Usefulness Report

TruRating

Analysis completed on 1/24/2026

+626
Proof of Usefulness Score
Category Standard

TruRating is a highly established fintech/data company with significant verifiable traction, including over 1 billion verified ratings and partnerships with major payment providers (Worldpay, Visa, etc.). While the project submission itself was informal (claiming 'everyone' as audience and confusing market cap with revenue), the underlying business reality is robust. The company operates globally with a team of ~125 and estimated valuation over $75M. The score reflects the high utility and massive reach of the platform, adjusted for the discrepancy between the casual submission quality and the professional scale of the entity.

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Score Breakdown

Real World Utility+175.0
Audience Reach Impact+160.0
Technical Innovation+75.0
Evidence Of Traction+200.0
Market Timing Relevance+60.0
Functional Completeness+10.0
Subtotal+680
Usefulness Multiplierx0.92
Final Score+626

Project Details

Project URL
Description
We're changing the way the world gains insight. Our innovative, multichannel feedback solution at checkout enables businesses to easily track how customers feel against how much they spend, thereby understanding the consumer experience at an unprecedented level. Our real-time insights and industry-leading response rates give merchants the confidence they need to make decisions that will absolutely transform their business. Working with the biggest payment companies in the world, we’ve collected millions of ratings for our customers, which range from the largest global retailers to e-commerce sites. Founded in 2014, and with offices in London, Atlanta and Sydney we’re expanding rapidly and always on the lookout for new talent across the globe. Find out more at trurating.com.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline