Proof of Usefulness Report

TriOn & Co

Analysis completed on 2/3/2026

+64
Proof of Usefulness Score
You're In Business

TriOn & Co is a verified, award-winning strategic communications consultancy (PRovoke Media's 'Best New Agency in Asia-Pacific' 2024). While the project demonstrates strong real-world utility and verified business traction (83% revenue growth, 100% client retention), the PoU score is constrained by its nature as a service-based non-tech business and the submission's low-quality data (e.g., claiming 'everyone' as audience and 'most people' for traction).

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+2.00
Technical Innovation+0.38
Evidence Of Traction+25.50
Market Timing Relevance+7.50
Functional Completeness+0.50
Subtotal+57.13
Usefulness Multiplierx1.12
Final Score+64

Project Details

Description
TriOn & Co is a strategic communications consultancy founded by Charu Srivastava, Joel Lah and Marion Ang - communications experts with over three decades of combined experience. The three founders are equally passionate about communications and delivering trusted results for all clients they work with. They share a deep bond and have done excellent work in the past while overcoming challenges. They are now ready to do more and better work with TriOn & Co, a consultancy based on simple premises: 1. To do good work for clients based on the experiences and knowledge the founders’ have amassed over their professional careers 2. To provide personalised and high-quality client servicing by tried and tested methods, lead by proven senior practitioners 3. To create a workplace that respects people as the most valuable assets by driving positive mental health, flexibility and appreciation for each individual TriOn & Co is founded on the belief that strategic communications can be the game-changer for any company or individual, regardless of industry or location. The consultancy offers tailored communications services and special consultancy projects that are crucial in today’s macroeconomic climate. Such projects include - business restructuring communications for organisations undergoing retrenchment or leadership changes, as well as Diversity, Equity and Inclusion (DEI) audit and strategy. TriOn has a regional remit, working with clients across the region through a trusted network of in-market partners. The founders bring combined experience and knowledge as well as learnings over the various agencies and consultancies they have worked at in their career, and are driven by their passion for doing good work while creating a safe and respectful work environment. hello@trionandco.com

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline