Proof of Usefulness Report

Treeback

Analysis completed on 2/3/2026

+56
Proof of Usefulness Score
You're In Business

Treeback is a verified Brazilian startup (based in Roraima) focused on reforestation via affiliate marketing cashback ('Tree Cashback'). Search confirms legitimate traction with coverage in major media (Exame, G1) and institutional backing (Sebrae), citing ~87,000 trees planted. However, the submission quality is critically low: it miscategorizes the business as 'Healthcare Staffing', provides false traction claims ('most people have used my product'), and offers no verifiable metrics. The score reflects the project's genuine real-world utility and verified existence, heavily penalized by the poor submission quality and early-stage scale relative to the calibration benchmark.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+6.0
Technical Innovation+2.25
Evidence Of Traction+12.5
Market Timing Relevance+8.0
Functional Completeness+0.25
Subtotal+50.25
Usefulness Multiplierx1.12
Final Score+56

Project Details

Description
We are a Brazilian startup focused on reforesting the Amazon. Born in Roraima, in the heart of the Brazilian Amazon, Treeback has in its DNA the forest recovery of degraded areas through tools that enable the conversion of marketing commissions for purchase referrals in the largest online stores in Brazil and in the world, into trees planted. Welcome to Tree Cashback.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline