Proof of Usefulness Report

Treatwell

Analysis completed on 1/31/2026

+667
Proof of Usefulness Score
Category Standard

Treatwell is a major European beauty booking platform with significant scale (1M+ monthly orders, 30k salons), placing it well above the calibration baseline for traction and reach. However, the submission itself contains significant inconsistencies (wrong project name 'SwiftShade', irrelevant tech 'energy-solutions', and low-effort responses), which heavily impacted the Quality Factors and Response Quality score. Despite the poor submission quality, the underlying business metrics drive a high utility and traction score.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+19.0
Technical Innovation+4.5
Evidence Of Traction+23.75
Market Timing Relevance+8.0
Functional Completeness+0.75
Subtotal+78.5
Usefulness Multiplierx0.85
Final Score+667

Project Details

Project URL
Description
Here at Treatwell, we are changing the way people book their hair and beauty services. We make booking hair, beauty and spa treatments simple, effortless and fast – around the clock.\n\nToday we are the biggest beauty bookings platform in Europe working with over 30,000 salons, processing over 1 million orders per month and operating across 11 countries. Our success to date is completely down to the 500 passionate and brilliantly-talented people working together to harness the power of beauty, and the beauty of technology.\n\nHowever, we are still not even close to being done. Today, less than 5% of hair and beauty is booked online - that’s tiny. We believe that booking online is inevitable and our mission is to give every customer their perfect hair and beauty experience. But, for us to really fulfil our vision of revolutionising the industry we need to do something much more profound… we need to grow the entire industry and empower more people to feel good about themselves more often.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline