Proof of Usefulness Report

Traktion

Analysis completed on 1/31/2026

+53
Proof of Usefulness Score
You're In Business

Traktion.ai is a legitimate verified B2B freelance marketplace founded in 2019, utilizing data-driven matching for marketers. External validation confirms ~2,600 successful projects and a small but functional UK-based operation. However, the project submission itself contains significant inaccuracies (claiming 'most people' have used it, listing 'marketcap: null'), which severely impacts the evaluation. While the underlying utility is sound, the growth trajectory is modest for a 5-year-old company (likely <5k active users), placing it in the 'Minimal Traction' calibration tier (<50k users).

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+20.0
Technical Innovation+50.0
Evidence Of Traction+35.0
Market Timing Relevance+50.0
Functional Completeness+10.0
Subtotal+45.75
Usefulness Multiplierx1.15
Final Score+53

Project Details

Project URL
Description
Traktion is an end-to-end platform that helps businesses discover verified digital marketers best-suited for their specific business needs. By using machine learning to analyse post-campaign data, our dynamic algorithms provides predictive matches between companies, freelancers and agencies.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline