Round 1 Winners!
Proof of Usefulness Report

Traffic This Way

Analysis completed on 3/13/2026

+64.68
Proof of Usefulness Score
You're In Business

Traffic This Way offers standard digital marketing and lead generation services. While the core service provides genuine utility, the submission is severely penalized for exaggerated and nonsensical claims, including stating that 'everyone' is their audience, 'most people have used my product', and citing an 'all time marketcap' of 500,000 for a traditional B2B service. The lack of verifiable traction metrics and poor response quality result in a very low PoU score, accurately reflecting minimal verifiable traction.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+50.0
Audience Reach Impact+2.0
Technical Innovation+3.75
Evidence Of Traction+2.5
Market Timing Relevance+15.0
Functional Completeness+0.25
Subtotal+73.5
Usefulness Multiplierx0.88
Final Score+65

Project Details

Description
At Traffic This Way, we specialise in creating pre-qualified new business leads for growing businesses. Employing intelligent, targeted digital advertising campaigns, we deliver in volume, to a fixed budget across a wide range of business sectors. We employ a small, highly specialised team whose principal members have been generating digital leads since 1999. We have been building websites, sales funnels, email marketing, PPC and social media campaigns for over 23 years. We know what works and we know how to execute it. How We Work At Traffic This Way we can partner with your business in four ways. We can consult with your team or be employed to build any aspect of, or an entire digital marketing funnel. We can also manage these funnels day-to-day. We also partner with businesses on a lead only supply basis, taking all the risk of the set up away from the client with Traffic This Way only being paid through a pre-agreed commission for the leads that convert. Finally, we can be employed to reactivate a dormant database, reigniting its leads through carefully designed and executed AI sales bots and funnels.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline