Proof of Usefulness Report

Tractive

Analysis completed on 1/31/2026

+814
Proof of Usefulness Score
Unicorn Utility

The project 'Tractive' (submitted under the erroneous name 'IronForge') is a verified market leader in pet GPS tracking with over 1.5 million paying subscribers and €100M+ ARR. While the submission quality was extremely poor (incorrect name, lazy evidence claims like 'most people have used my product'), the actual entity is highly successful, technically robust, and has massive real-world utility. The score reflects the proven scale and impact of Tractive, adjusted downward slightly for the low-effort submission data.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+190.0
Technical Innovation+120.0
Evidence Of Traction+245.0
Market Timing Relevance+90.0
Functional Completeness+2.5
Subtotal+885
Usefulness Multiplierx0.92
Final Score+814

Project Details

Project URL
tractive.com
Description
Our mission is to strengthen the bond between pets and their owners by creating technology to ensure a healthier, longer and safer life together. We produce GPS devices, applications and accessories. There are two GPS devices:Tractive GPS and Tractive GPS XL. \n\nTractive GPS:\nThe Tractive GPS pet tracker enables you to locate your pet anytime, anywhere and has all the functionalities stated above. \n\nTractive GPS XL: \nThe Tractive GPS XL also has real-time location tracking, but is recommended for pets above 20 kg (40 pounds). The battery of the GPS XL tracker lasts up to 6 weeks while having the same functionalities as the first one. \n\nGPS Tracker for Cats:\nThe Tractive GPS CAT Tracker allows you to follow your cat on their expeditions through the neighborhood by showing the path in the free Tractive GPS smartphone app. It also provides you with real-time location and the activity information of your cat so that you know where your cat is and how much your cat is moving during the day.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline