Proof of Usefulness Report

Tough Tech Ltd.

Analysis completed on 2/20/2026

+268
Proof of Usefulness Score
Gaining Momentum

Tough Tech Ltd is a verified UK-based company (est. 2017) with a genuine industrial product (ATLAS TPMS) and proven traction (£1.1M+ turnover reported in 2021, investments secured). The project demonstrates high real-world utility in the fleet/mining sectors. However, the submission quality is significantly degraded by inaccurate metadata claims (e.g., audience reach stated as 'everyone' and traction as 'most people'), which contradicts the niche B2B reality. The score reflects a solid, revenue-generating SME, penalized for hyperbolic submission data.

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Score Breakdown

Real World Utility1.25)
Audience Reach Impact1.0)
Technical Innovation0.75)
Evidence Of Traction1.25)
Market Timing Relevance0.5)
Functional Completeness0.25)
Subtotal+281.25
Usefulness Multiplierx0.95
Final Score+267

Project Details

Project URL
Description
ATLAS by Tough Tech is the next generation of integrated real-time tyre pressure monitoring (TPMS) technology. Combining tracking, security, wheel loss, engine monitoring and axle load monitoring in one system. TPMS is at the heart of the system and the foundation on which we have built a global vehicle & machine health telematics solution. All uniquely battery backed to operate even when the vehicle or machine is unpowered! Designed and built in the UK, ATLAS by Tough Tech offers unparalleled levels of integration and features beyond just TPMS. A complete real time vehicle health, machine & trailer connected system from sensor through to the fleet management application based in the Cloud. Fleet managers are able to see data in real time from multiple vehicles, machines & trailers anywhere in the world and Respond to every alert raised in real-time and take action before the costs escalate. Don’t just take our word for it. One of the largest OTR & Industrial tyre service providers in Europe, Genie Civil Services in France are rapidly reacting to over 70% of customers on-site tyre related issues using Atlas technology to prevent asset losses and increase operational efficiency. Atlas is a complete independent solution for any vehicle, any machine, any trailer, any brand, any market, any tyre: Fleet digitisation, Safety, Reduced carbon footprint, Fuel efficiency, Asset Management, Security of asset, Meeting legal requirements, Resource management, Fleet efficiency, Journey health. And so much more. Our current customers include, OEM’s, Hauliers, Heavy Transportation operators, Mining & Extraction, Construction, Ports, PSV, Agricultural, Tyre manufacturers, Tyre service providers, mechanical handling and Industrial operations. With years of experience in the M2M/IoT (Internet of Things) as well the global vehicle and machine tyre industry. It’s not just innovation that drives Tough Tech, but the aspiration to become the global leader in TPMS based Telematics.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline