Proof of Usefulness Report

TopGun Media Group Ltd.

Analysis completed on 2/17/2026

+45
Proof of Usefulness Score
You're In Business

TopGun Media Group appears to be a legitimate regional publishing entity (OnTrade Scotland) serving the hospitality sector, with verifiable industry partnerships (e.g., Diageo). However, the submission is heavily penalized for extreme hyperbole (claiming 'most people' have used the product and targeting 'everyone') and data inconsistency (confusing revenue with 'all time marketcap'). While the real-world utility for its specific niche is valid, the project lacks the scale, innovation, and evidence of broad traction required to score higher against the calibration benchmarks.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+3.0
Technical Innovation+1.5
Evidence Of Traction+12.0
Market Timing Relevance+5.0
Functional Completeness+0.5
Subtotal+40.75
Usefulness Multiplierx1.10
Final Score+45

Project Details

Project URL
topgunmedia.co.uk
Description
TopGun Media Ltd is the publishing company responsible for OnTrade Scotland Magazine and all of it's associated media and social feeds. We have a wealth of experience inhouse at our fingertips from working with and for some of the biggest brands across the world from Real Madrid, EasyJet & BP to Diageo UK, Edinburgh Gin and Premier Sports for 20+ years. We also pride ourselves in working closely with niche and speciality brands and companies to give them a voice and presence on a level playing field with the bigger boys. We don't work on a "seller - vendor relationship basis " we REALLY work with our clients, advertisers, suppliers and subscribers as GENUINE partners and want to work with them to achieve a mutual goal based on trust, transparency and delivering results. www.ontradescotland.co.uk 🍸 Instagram- @ontradescotland Facebook - www.facebook.com/OnTradeScotland/ YouTube - OnTrade Scotland Magazine Twitter - @OntradeM

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline