Proof of Usefulness Report

Too Good To Go

Analysis completed on 1/31/2026

+796
Proof of Usefulness Score
Unicorn Utility

The project represents 'Too Good To Go', a globally recognized 'unicorn' in the food waste reduction sector. While the submission form contains errors (Project Name listed as 'StarStorm', odd 'construction' tag, and lazy text descriptions), the underlying entity is verified via the URL and email domain. The project scores exceptionally high on Utility, Reach, and Traction due to its established user base (78M+ meals saved, global presence) and massive environmental impact. The score is penalized slightly for the low quality of the submission data itself and the lack of technical novelty (standard marketplace app), but the real-world scale dominates the rating.

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Score Breakdown

Real World Utility+245.0
Audience Reach Impact+190.0
Technical Innovation+90.0
Evidence Of Traction+237.5
Market Timing Relevance+95.0
Functional Completeness+7.5
Subtotal+865.0
Usefulness Multiplierx0.92
Final Score+796

Project Details

Project URL
toogoodtogo.com
Description
At Too Good To Go, we dream of a planet with no food waste.\n\nImagine if there was something we could all change today that would reduce global warming by 8%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste 40% of all the food produced in the US.\n\nWe’re on a mission to change this and are building our Atlanta team right now!\n\nOur app connecting businesses with unsold food, and consumers willing to buy at a discounted rate has grown since 2016 to become the biggest in Europe.\n\nWith more than 78 million meals saved already we’re proud of what we’ve achieved so far, but we are just at the start of our US journey...

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline