Proof of Usefulness Report

Tokopedia

Analysis completed on 1/31/2026

+746
Proof of Usefulness Score
Category Standard

Tokopedia is a confirmed 'decacorn' and a dominant force in Indonesian e-commerce with massive verified traction (GoTo Group). While the submission itself was low-effort (vague technology details, confusion between revenue and market cap), the underlying entity scores exceptionally high on utility, reach, and traction. The score reflects its status as critical infrastructure in Southeast Asia, penalized slightly for the poor quality of the submission details.

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Score Breakdown

Real World Utility+23.75
Audience Reach Impact+24.00
Technical Innovation+6.00
Evidence Of Traction+25.00
Market Timing Relevance+8.50
Functional Completeness+0.50
Subtotal+877.5
Usefulness Multiplierx0.85
Final Score+746

Project Details

Project URL
tokopedia.com
Description
Tokopedia is a leading Indonesian technology company specializing in e-commerce. Founded in 2009, Tokopedia operates as an online marketplace that connects millions of buyers and sellers across Indonesia. The platform offers a wide range of products, from electronics and fashion to household goods and groceries. Tokopedia is committed to empowering small and medium-sized enterprises (SMEs) by providing them with the tools and resources needed to succeed in the digital economy. The company is known for its user-friendly interface, secure payment systems, and efficient logistics network. In 2021, Tokopedia merged with Gojek to form GoTo Group, further expanding its reach and capabilities in the Southeast Asian market.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline