Proof of Usefulness Report

TMD

Analysis completed on 2/17/2026

+308
Proof of Usefulness Score
Certified Problem Solver

TMD (The Marketing Department) is a verified, established marketing agency based in London, Ontario, operating since 1995. While the business itself has verifiable longevity and a client portfolio (e.g., Kia, local businesses), the project submission is of poor quality, containing hyperbolic claims (e.g., 'most people have used my product', 'everyone' audience) and likely inaccurate metrics (confusing market cap with revenue/valuation, potentially exaggerated team size). The project represents a standard B2B service business rather than a high-growth technology startup. The score reflects the legitimacy of the underlying business, heavily penalized for the lack of credible evidence and low-quality submission data.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+6.25
Market Timing Relevance+3.0
Functional Completeness+1.0
Subtotal+28
Usefulness Multiplierx1.10
Final Score+308

Project Details

Project URL
Description
TMD | The Marketing Department is a strategic marketing and communications company. We are committed to partnering with our clients to help them get more customers and keep the ones they have. We do this by connecting brands with the people that care about them the most, want to engage with them, and have the potential to help them grow. We design deliberate engagements that are fuelled by strategy, driven by thorough planning and backed by the experience required to implement.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline