TidyChoice

TidyChoice is a verified, operating business (est. 2014) in the UK domestic services market with ~18,000 lifetime customers and over 1,500 positive reviews on Trustpilot. However, the project submission contained significant hyperbole ('everyone', 'most people have used my product') which does not align with its actual niche regional scale (London/UK). While the real-world utility is high, the project lacks technical novelty and faces stiff competition (e.g., Housekeep). The score reflects a legitimate 'Small but Promising' business, heavily penalized for a low-quality, exaggerated submission.