Round 1 Winners!
Proof of Usefulness Report

Thyga

Analysis completed on 3/8/2026

+53
Proof of Usefulness Score
You're In Business

Thyga is a verifiable paid media agency and part of the global Samy Alliance, indicating significant real-world utility and potential scale. However, the submission itself contains critical inaccuracies and red flags: the claimed revenue ('marketcap: 50000') is nonsensical for a major agency, the traction claim ('most people have used my product') is demonstrably false for a B2B service, and the audience reach ('everyone') shows a lack of market understanding. While the underlying business is legitimate, the low quality and evident errors in the submitted data heavily penalize the Proof of Usefulness score.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+6.0
Technical Innovation+3.75
Evidence Of Traction+8.75
Market Timing Relevance+6.0
Functional Completeness+0.5
Subtotal+46.25
Usefulness Multiplierx1.15
Final Score+53

Project Details

Project URL
Description
Thyga is an award-winning paid media agency that integrates advanced AI services to enhance our understanding of audiences. This allows us to reach your audience more efficiently and effectively, streamlining campaign setups and optimising conversion rates for unparalleled paid media success. Thyga is part of Samy Alliance, a global ecosystem of specialized marketing solutions with over 400 professionals operating from 15 offices in over 55 markets. Samy Alliance develops socially and humanly impactful end to end campaigns aimed to build trust and community through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline