Round 1 Winners!
Proof of Usefulness Report

Thirsty Media Group

Analysis completed on 3/13/2026

+23
Proof of Usefulness Score
You're In Business

Thirsty Media Group provides a standard creative photography and videography service, offering clear real-world utility for local hospitality and luxury brands. However, the submission includes highly exaggerated and unsupported claims, such as 'everyone' for audience reach and 'most people have used my product' for traction. As a traditional service agency, it demonstrates minimal technical innovation, and the vague, conflicting metrics result in a low overall proof of usefulness score.

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Score Breakdown

Real World Utility+12.5
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+1.25
Market Timing Relevance+4.0
Functional Completeness+0.5
Subtotal+20
Usefulness Multiplierx1.15
Final Score+23

Project Details

Description
Thirsty Media (formerly Thirsty Photography) is London's leading creative agency, specialising in shooting and producing top quality content for the hospitality, luxury, lifestyle, and event markets. We provide digital photography & videography for some of the world's best hotels, restaurants, bars and brands. Our style is modern, impactful and aesthetic-led, and our expertise is geared towards helping brands and venues stand out in the competitive and crowded digital and social media led world, by embracing digital trends and adopting new technologies, including our modern take on stop-motion video, and the leveraging of advanced production techniques and AI tools in the creative process. Our founder and creative lead Miles is extremely experienced in this area and has spent years creating disruptive, storytelling and attention grabbing content for some of the most iconic London venues and Global brands. Most of our work is conducted on-site at your venue, but we do have studio access in Croydon and other parts of London should you require it. As we are based in Croydon, we are well positioned to deliver digital photography and videography services to central London (E.g, Mayfair, Soho and Shoreditch), greater London, and of course local businesses in Croydon and the surrounding areas in Surrey. We are also a15 minute train journey from Gatwick, and are able to travel globally, as required. If your venue, event or brand is in need of the services of a content creation agency to make them stand out from the crowd, online and on social media (Instagram, Facebook, Twitter, etc), we are the company to help. What do we love to shoot the most?... Life's luxuries and the people that make them so special. If you would like to find out more about how we work and what we can do for you, please email miles@thirstyphotography.com. Thanks for reading!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline