Proof of Usefulness Report

Think Think Design

Analysis completed on 2/25/2026

+179
Proof of Usefulness Score
Gaining Momentum

Think Think Design is a legitimate, established product design studio (est. 2009) with verifiable awards (CES, ISPO) and high-profile partners (Salomon, Petzl, Decathlon). However, the submission quality is poor, containing vague claims ('everyone', 'marketcap: 500000') and potential form-filling errors ('CrimsonWalker'). While the real-world utility of their design services is high, the scale is that of a small consultancy rather than a high-growth tech platform, aligning the score with the 'Small but promising' tier.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+22.4
Technical Innovation+33.0
Evidence Of Traction+36.0
Market Timing Relevance+20.0
Functional Completeness+2.0
Subtotal+188.4
Usefulness Multiplierx0.95
Final Score+179

Project Details

Description
Think Think Design, studio de design produit, créée en 2009, accompagne les marques sur la création et la conception de produits dans les domaines très variés du sport, de l'outdoor, du mobilier ou encore des objets connectés. Fort de plusieurs prix de design en France et à l’étranger, le studio a été récompensé par plusieurs « étoiles du design » de l’APCI (organisme référant du design français), des prix au CES de Las Vegas. (CES design award), trophée de l’innovation ou ISPO Awards. Think Think Design peut aborder des sujets très variés et le studio propose toute la palette d’outils nécessaires au developpement d'un produit. De plus, il s’appuie sur l'expertise de différents partenaires : bureaux d'études (mécanique, électronique, IOT), agence de communication, maquettiste, prototypiste textile, ingénieur industriel ou environnement. Avec ses partenaires indépendants, Didier Epain, designer produit et fondateur du studio, complète l’équipe de créatifs ou d’ingénieurs en fonction des projets afin d’offrir souplesse et réactivité. Founded in 2009 by Didier Epain, Think Think Design is a dynamic and reactive design studio that offer an expert eye to product design. He works on a wide range of products with a lot of partner companys or start-up in sport gear accessories fieds, childness goods or IOT. Think Think Design received several international and french Design Awards for innovative projects such as ‘’CES innovative & design Winner’’ ‘’Observeur du design’’ award, or ISPO award. Partner Companys : Salomon, Petzl, Quechua, Wedze, Millet, Squadrone HEXO+, Mavic, Opinel, TSL outdoor, Vulli, So Ill, Overkiz, Symbiosis, Kipsta, Mavic

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline