Proof of Usefulness Report

Think Active Labs

Analysis completed on 2/27/2026

+14
Proof of Usefulness Score
You're In Business

The submission references a legitimate UK entity ('Think Active Labs Ltd') but contains critical inconsistencies and false claims. The project name 'BlazeKeeper' has no verifiable association with the company and appears to be a hallucination or error (potentially a reference to a role-playing game item). The traction claim ('most people have used my product') is demonstrably false for a niche B2B/B2G sports tech firm. While the underlying company exists and has filed accounts, third-party data providers (Tracxn) list it as 'deadpooled' or inactive. The submission scores extremely low due to lack of verifiable product evidence, unrealistic claims, and poor response quality.

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Score Breakdown

Real World Utility+40
Quality Factor Utility+0.5
Audience Reach Impact+10
Quality Factor Reach+0.5
Technical Innovation+30
Quality Factor Innovation+1
Evidence Of Traction+0
Quality Factor Traction+0.5
Market Timing Relevance+30
Quality Factor Timing+1
Functional Completeness+10
Quality Factor Response+0.5
Subtotal+13.75
Usefulness Multiplierx1.02
Final Score+14

Project Details

Description
Think Active Labs is a Sports Technology Research Group based in Newcastle upon Tyne. We work alongside sports teams, sports charities and broadcasters to develop smart devices and software to aid professional athletes, players and school children to achieve more. We believe strongly in measured excellence, through careful and considered deployment of sensing and tracking we can provide timely and appropriate intervention to nurture healthy lifestyles and find the break through for professional boundaries.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline