Proof of Usefulness Report

TheDeconstruct

Analysis completed on 1/31/2026

+242
Proof of Usefulness Score
Gaining Momentum

TheDeconstruct is a legitimate Indian D2C skincare brand (Deconstruct Skincare) with verifiable market presence and significant funding (approx. $2M raised). However, the submission quality is extremely poor, containing hyperbolic claims ('everyone', 'most people') and mislabeled financial data (Market Cap listed as Monthly Revenue). Despite the low-effort submission, the underlying business demonstrates strong real-world utility and traction in the regional market, warranting a score reflecting its established status but penalized for the lack of verifiable evidence provided in the input.

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Score Breakdown

Real World Utility+70.2
Audience Reach Impact+31.2
Technical Innovation+24.0
Evidence Of Traction+68.0
Market Timing Relevance+34.0
Functional Completeness+5.0
Subtotal+232.4
Usefulness Multiplierx1.04
Final Score+242

Project Details

Description
At Deconstruct, not only are our personal products simple, innovative and backed by science, but we also share information that’s worth knowing. Through our blogs and social media channels, we ensure our users know the good and the not-so-good about our products and skincare in general. Our mission is to change the way users buy personal care \u0026 beauty products – not impulse-driven, but instead information-led.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline