Proof of Usefulness Report

TheBoredMonkey

Analysis completed on 1/31/2026

+209
Proof of Usefulness Score
Gaining Momentum

TheBoredMonkey is a legitimate, verifiable influencer marketing agency in Mumbai with 11-50 employees and high-profile clients like Meesho, Atomberg, and One Card. While the user submission was poor (claiming 'everyone' as audience and 'most people' as traction), external search confirms significant market utility and proven campaign results (millions of views). The project scores well on utility and verified traction, but is penalized for low-effort submission quality and lack of technical innovation (service-based). The score reflects a 'Small but Promising' business.

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Score Breakdown

Real World Utility+80.0
Audience Reach Impact+20.0
Technical Innovation+12.0
Evidence Of Traction+40.0
Market Timing Relevance+28.0
Functional Completeness+2.0
Subtotal+182
Usefulness Multiplierx1.15
Final Score+209

Project Details

Description
TheBoredMonkey provides Creative Influencer Marketing, Video Production, Digital Content, Social Media, and Design to the most inspiring brands! We've done work for brands like Meesho, Atomberg, Tata Housing, Pratilipi, Nikon, Azafran, Molife, Setu, and many more.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline