Proof of Usefulness Report

The Social Media Mix

Analysis completed on 1/24/2026

+15
Proof of Usefulness Score
You're In Business

The project appears to be a small, local digital marketing agency based in Kilkenny, Ireland, rather than a scalable technology product. The submission contains significant red flags, including factually incorrect claims (e.g., 'most people have used my product', 'audience reach: everyone') and misused terminology (listing 'marketcap' instead of revenue). While the service itself (digital marketing) has standard utility for local businesses, the lack of technical innovation, low-quality submission data, and absence of verifiable broad traction result in a minimal score.

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Score Breakdown

Real World Utility+8.0
Audience Reach Impact+0.5
Technical Innovation+0.0
Evidence Of Traction+1.25
Market Timing Relevance+3.0
Functional Completeness+0.25
Subtotal+13
Usefulness Multiplierx1.15
Final Score+15

Project Details

Description
The Social Media Mix is a digital marketing agency based in Kilkenny City. Our goal is to provide businesses who don't have the time, resources or expertise a measurable return on digital marketing allowing business owners to focus on running their business. We offer a variety of services including: -Social Media Management -Facebook Advertising -Email Marketing -Content Creation -SEO For more information or to set up a strategy session, Send us a PM and we will be in touch.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline