The Reformation

The Reformation is a highly established, market-leading sustainable fashion brand with over 1,000 employees and significant revenue (indicated by the $500M cap/valuation figure). While the submission text itself is informal and lacks professional polish (e.g., claiming 'most people' have used the product), the objective data points regarding team size, longevity (launched 2009), and market positioning verify it as a major success story. The project scores exceptionally high on Utility, Traction, and Market Timing, with penalties applied primarily for the low-effort quality of the submission responses and the non-software nature of the technical innovation.