Proof of Usefulness Report

The Red Jackets

Analysis completed on 2/17/2026

+268
Proof of Usefulness Score
Gaining Momentum

The Red Jackets is a legitimate, established non-profit association supporting Latvian exporters, with verifiable partners (BDO, Primekss) and physical outputs (books). However, the project submission contains significant inaccuracies, claiming 'everyone' as the audience and 'most people' as users, which are false for a niche B2B organization. The reported financials ('marketcap: 50000') appear to be a misunderstanding of terms. While the real-world utility for the local economy is solid, the digital execution and submission quality lag behind, resulting in a score reflecting a 'small but promising' local initiative rather than a scalable tech venture.

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Score Breakdown

Real World Utility+150.0
Audience Reach Impact+15.0
Technical Innovation+15.0
Evidence Of Traction+50.0
Market Timing Relevance+60.0
Functional Completeness+7.5
Subtotal+297.5
Usefulness Multiplierx0.90
Final Score+268

Project Details

Project URL
Description
Latvijas Eksportētāju asociācija “The Red Jackets” ir Latvijas eksportējošo uzņēmumu atbalsta biedrība, kuras mērķis ir Latvijas eksportspējas veicināšana un Latvijas zīmola stāsta atpazīstamības veidošana. Asociācija apvieno Latvijas eksportētājus un organizācijas, kas strādā ar Latvijas eksportspējas veicināšanu. Asociācija apvieno 45 Latvijas eksporta izcilniekus tādus kā: SAF, Primekss, Groglass, BalticOvo, Ette Tete, Rāmkalni, Elko Grupa, Krassky, Skonto Prefab, Laflora un citi. Latvijas labāko eksporta zīmolu titulu “The Red Jackets” ir saņēmuši 80 Latvijas uzņēmumi, bet “The Rising Stars” jeb uzlecošo eksporta zvaigžņu titulu - 40 uzņēmumi. Kustība ir izdevusi jau trīs “Treasures of Latvia” grāmatas, kā arī radījusi digitālo platformu www.treasuresoflatvia.com, kas ilustrē Latvijas eksportu pasaulē. Asociāciju atbalsta BDO Latvia, Httpool, Kronus, HKScan Latvia, Joom un Smartylnx Airlines.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline