The Outdoor Journal (Outdoor Voyage) is a verifiable, established adventure travel marketplace and media platform operating since ~2016 with a network of over 800 operators. However, the submission quality is critically low, containing hyperbolic falsehoods (e.g., claiming 'most people have used my product' and audience reach is 'everyone'). While the business model (content-to-commerce) and market timing (growing adventure tourism sector) are sound, the project's actual scale is niche (estimated <100k monthly visitors vs. claims). The score reflects a functioning 'Small but promising' business, heavily penalized for submitting false traction claims and lacking financial transparency.
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Score Breakdown
Project Details
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