Proof of Usefulness Report

The Marketing Thing

Analysis completed on 2/21/2026

-9
Proof of Usefulness Score
Lab Mode

The submission for 'The Marketing Thing' lacks verifiable evidence of existence, utility, or traction. The domain 'marketingthing.co.uk' does not appear in search results, and the description 'IoT Of Marketing' is too vague to assess. Critical red flags include the unrealistic claim that 'most people have used my product' and a confusing 'marketcap' figure for revenue. The project appears to be either non-existent, a placeholder, or a low-effort submission with unsubstantiated claims.

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Score Breakdown

Real World Utility+1.25
Audience Reach Impact+0.0
Technical Innovation+0.0
Evidence Of Traction-10.0
Market Timing Relevance+0.5
Functional Completeness+0.0
Subtotal-8.25
Usefulness Multiplierx1.08
Final Score-9

Project Details

Description
IoT Of Marketing

Algorithm Insights

Market Position
Early stage requiring focused development
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline