Proof of Usefulness Report

The Marketing Consultant

Analysis completed on 1/24/2026

+146
Proof of Usefulness Score
Gaining Momentum

The project is a verified local marketing consultancy in Ireland with a traceable principal (Ronan Hickey) and standard industry services. However, the submission quality is critically low, featuring clearly false claims regarding audience reach ('everyone') and traction ('most people'). While the underlying business is legitimate and functional, it lacks the scalability, technical innovation, and verifiable mass adoption required for a high PoU score. The 'marketcap' figure likely refers to lifetime revenue, but the terminology is misused.

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Score Breakdown

Real World Utility+78.75
Audience Reach Impact+10.0
Technical Innovation+7.5
Evidence Of Traction+18.75
Market Timing Relevance+45.0
Functional Completeness+2.5
Subtotal+162.5
Usefulness Multiplierx0.90
Final Score+146

Project Details

Description
Helping clients achieve results. The Marketing Consutltant, Ronan Hickey, is a highly qualified digital savvy Marketing Director with 22 years' experience. Services include Digital Marketing, B2B Marketing, B2C Marketing, Sales & Marketing Strategy, Business Plans, SEO, Google Ads, Website Design, eCommerce, Email Marketing, Social Media and Affiliate Marketing.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline