Proof of Usefulness Report

The Loomis Agency

Analysis completed on 2/17/2026

+329
Proof of Usefulness Score
Certified Problem Solver

The Loomis Agency is a well-established (40+ years) Dallas-based advertising firm with estimated annual revenues of $8M-$13M and ~60-90 employees. While the project demonstrates high real-world utility and stability as a service business, the submission contained significant inaccuracies (claiming 350 employees, 'everyone' reach, and 'most people' traction). The score reflects strong business fundamentals penalized by low response quality and the lack of technical innovation typical of a service agency compared to scalable tech products.

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Score Breakdown

Real World Utility0.25)
Audience Reach Impact0.20)
Technical Innovation0.15)
Evidence Of Traction0.25)
Market Timing Relevance0.10)
Functional Completeness0.05)
Subtotal+342.5
Usefulness Multiplierx0.96
Final Score+329

Project Details

Project URL
theloomisagency.com
Description
LOOMIS is an award-winning full-service Dallas advertising agency specializing in defining and leveraging strategic advantages for challenger brands. Helping our client partners reach their business goals for 40 years, LOOMIS offers marketing communications strategy, creative, media, and production expertise across all digital marketing and traditional advertising platforms and channels. Check out the agency’s “Voice of the Underdog” podcast, read the BARK! blog, and learn more at theloomisagency.com. We have a simple philosophy: Never underestimate the underdog. After all, challenger brands may not be the top dogs in their categories, but they're resourceful. And they have the heart, guts, and desire to take on that top dog. That’s where LOOMIS comes in. We challenge underdogs to think differently and find new ways of doing things. We help them find their voice, and make sure they’re heard. And we urge them to blaze trails the top dogs won’t, or simply can’t, to make sure they stand out from the pack. Underdogs inspire us. LOOMIS exists to help them win.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline